The BE/DO Concept is a model meant to help you love and understand yourself and the people you care about most. The BE/DO Concept helps you understand opposite differences in how people think and perceive (BE and DO thinking). Knowing these differences can help you in improving your relationships, feeling more confident, overcoming fears, and motiving yourself and others to BE who you you meant to BE and DO what you were meant to DO. People think differently. However, The BE/DO Concept makes understanding those differences easy!